Tulleeho.com is the premier community site for those who savour drink and the drinking experience. The site extends off-line benefits to its members and is therefore attempting to merge real and virtual elements of the entire drinking experience.

Vikram Achanta, the co-promoter of the site, says: "In a short span of time we have managed to attract and retain a very loyal community which is growing rapidly. The content on Tulleeho is created by our community and hence our site is very sticky." The business focuses on fostering the community by providing off-line benefits over and above the online experience. P.Venkatesh, the other promoter, adds: "We are rolling out an affiliate programme whereby we will tie-up with the top bars and pubs in the country and hence will be able to provide a lot more value to our community. We have also launched a loyalty programme and our members will get rewarded for frequent participation in our features."

The site has a fair proportion of its traffic originating abroad and Tulleeho has already kicked off sections on drinking in Singapore and some locations in the U.S. The site has attracted strong initial interest from liquor marketers who find this marriage of an online community with an offline organization very attractive.

Looking for the perfect home bar accessory and don't know where to find it? Never fear, Tulleeho.com, the premier site for those who savour drink and the drinking experience, has just launched Tullee Shop, an online one-stop shop for the home bar. The Tullee Shop can be accessed at www.tulleeho.com.

Vikram Achanta, the co-promoter of the site, says: "We have tied up with suppliers from Austria, Germany, France, Italy, Netherlands, the USA and India to offer Indian consumers some of the world's best accessories for the home bar at prices which will not pinch the pocket". Over a 100 products are available for sale including cocktail shakers, wine savers, wine racks, glasses and peg measures. Brands showcased include Vacuvin (from Netherlands), Magppie (from India), Bodum (from Denmark), Bormioli Rocco (from Italy), Spiegelau (from Germany), Liebherr (from Austria), Co-rect (from USA) and Vivita (from India). Products are available from between Rs. 150/- to Rs. 50,000/-.

"You will not be able to find these products in any single place, either online or in a physical retail outlet in the country". Tulleeho makes deliveries across India and accepts payments by Cheque / DD, International Credit Card. They have received and fulfilled orders from around the country, everywhere from Noida to Nagpur. Tulleeho will shortly be launching home bar cabinets which can be configured online as per the consumer's unique requirements", he adds.