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Tulleeho Alcobev Newsletter |
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Tulleeho Alcobev Newsletter #25 - May, 2008
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What's in a name?
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Sambuca
The name Sambuca comes from an Arabic word: Zammut. It was the name of an anise-flavored drink that arrived to the port of Civitavecchia by ships coming from the East.
The Italian word Sambuca was first used as the name of another anise-based liquor that was created in Civitavecchia about 130 years ago.
The first commercial version of such a drink started at the end of 1800 in Civitavecchia thanks to Luigi Manzi, who started selling Sambuca Manzi, which is still produced today. In 1945, soon after the end of WW II, commendatore Angelo Molinari started producing Sambuca Extra Molinari that helped the diffusion of Sambuca all over Italy.
International News
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Hardy’s Invests big money in latest advertising campaign
Hardy’s, part of the Constellation Wines Australia group, have invested on a £12m advertising campaign in the UK – the biggest ever for a wine brand. Their tag line 'One love since 1853' aims to reinforce the heritage of Hardys, said Constellation Europe president, Troy Christensen.
UK experiences sharp climb in Sparkling wine sales
The recent years have seen an exponential rise in Sparkling wine sales in the UK. The rise is such that it has outpaced Champagne in volume growth. Brands such as Jacob's Creek, Hardy's Crest and Codorniu are leading this rise in sales.
EU and India battle it out again
Tensions between Indian and European wine and spirits producers are expected to intensify, over import tariffs on wine and spirits. The present tariff stands at 150 per cent on scotch, which EU officials and Europe’s wine and spirit producers feel is way above levels in other emerging markets.
The Belvedere and Jade Jagger Creation
Belvedere Vodka along with Jade Jagger have teamed up and created an exquisite 18-carat white gold ice pick, studded with 12-carats of cut diamonds. The Ice dagger named “Jagger Dagger” will available in limited numbers for over USD $250,000 in select outlets, including Harrods in London.
Ministry of Sound launches Premium Vodka
The Ministry of Sound (MOS) has launched its premium vodka in the UK and aims to compete with traditional values and reinforce the brand's heritage in House music. MOS will support the launch with a website that will enable visitors to download exclusive tracks and also upload content.
Jack Daniels appoints seventh Master Distiller
Jack Daniels has appointed Jeff Arnett as its seventh master distiller. Arnett, a native of Tennessee will be replacing Jimmy Beford. As master distiller, Arnett is responsible for the entire whiskey making process.
Bacardi ties up with Schumacher on Anti-Drunk Driving Drive
“Champions drink responsibly” is the punch line that Bacardi is using for a global tie up with former F1 racer Michael Schumacher to emphasise the dangers of drinking and driving. The initial phase of the campaign will be rolled out across 40 countries through television, cinema and online media.
Absolut’s latest flavour rolls out
Mango is the latest fruit to join the Absolut family of flavours. Dare we say, it won’t take long before its also one of the most popular Absolut bottles on the shelf.
Domestic News
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Drinking age likely to be lowered to 21 in Delhi
The Delhi government is expected to announce the long-awaited new liquor policy which would introduce a host of changes : lowering the legal drinking age from 25 to 21, allowing women to serve alcohol in bars and a crackdown on bootleggers.
Increase in sale of foreign liquor in Kerala
Kerala recorded an all-time high sales of foreign liquor of Rs. 36.69 billion in the last financial. The total consumption was 148 lakh cases and the total revenue to the exchequer was Rs.29.14 billion in 2007-08, an increase of Rs.4.88 billion from the previous year.
APBL going for expansion
After Aurangabad and Hyderabad, Asia Pacific Breweries is now looking at acquiring two more breweries (new or existing) in the North. The tentative locations include Punjab, Harayana or Rajasthan.
Malt by the cask
Diageo is considering the import of single malts, Talisker and Cardhu, in casks directly from Scotland. They are still working on logistics, excise laws and cask details, and if it gets finalized , the casks could hit the Indian market with a price tag upward of Rs.20 lakhs.
Carlsberg on the expansion path
Danish beer mammoth Carlsberg is to start production from its two new Greenfield breweries in Aurangabad and Kolkata. The Carlsberg portfolio from its four breweries include a number of brands - Carlsberg and Okocim Palone, to name a couple, and more brands are expected to be launched in 2008.
Possibility of liquor price rise
Rise in molasses prices may result in a 20% hike in liquor prices in the near future. Industry experts estimate that the IMFL category will be the hardest hit by the demand-supply gap of molasses.
Pawar – Mallya open largest winery
UB chairman, Vijay Mallya, and Agriculture Minister, Sharad Pawar, have teamed up to launch the country's largest winery : Four Seasons Wine Ltd. situated 35 kms from Pawar’s hometown, Baramati.
Distell to enter Indian wine market
Distell (S. Africa) is planning to launch high-end premium wines of its flagship brand Nederburg in India before the year-end. The duty free chain, Flamingo India, has tied up with the company to distribute the wines in India.
Upcoming Events
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Hospitality World. Bangalore. June 19-21.
India's largest B2B Hospitality Trade Show will be held between June 19th-21st, 2008 at the Trade Center, KTPO, White Field, Bangalore. The 3 day exhibition is expected to attract over 7000 trade visitors and to feature over 300 exhibiting companies, showcasing the latest products and services, technologies, industry trends and the developments from best of national and international exhibitors. HW 2008 is supported by leading regional and national associations. More info at the Hospitality World website.
Oddbins & Nicolas Wine Fair, 2008. London. May 17-18.
It's that time of the year and Oddbins along with its sister concern Nicolas is organizing the 34th Oddbins London Wine fair. The wine fair is held so that wine lovers can sample the Oddbins & Nicolas ranges of wines and also meet winemakers from around the world in a professional, yet fun environment.
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About Tulleeho
Still don't know what we do! Tulleeho is a marketing and technology services provider for the alcoholic beverage and related sectors. To know more about what we do read : About Us
Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi word "tullee" (used both as verb and noun, and signifying a state of inebriation)
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