Info for this newsletter has been culled from a number of sources. Wherever applicable we will include an acknowledgement / link to the source material.

George Garvin Brown a young pharmaceuticals salesman in Louisville, Kentucky saw the need for a consistently high quality whisky that met medicinal standards. With $5500 in saved and borrowed money Brown and his half brother started JTS Brown and Bro. They sold whisky in sealed glass bottles to assure its quality, an innovative approach at a time when whisky commonly was sold by the barrel.

Several name changes ensued as the business grew and the original partnership dissolved. The name that stuck - Brown Forman, refers to a later partnership between George Garvin Brown and his accountant and Friend George Forman.

Finlandia has been launched recently in three fruit flavors: cranberry, lime and mango. The price range is between Rs. 1500-1800.
 

Jacob's creek launched their Reserve editions of their Shiraz and Chardonnay wines.
 

Triumph Distillers and Vintners (TDV), a UB Group Company, has launched a premium vodka, ‘Alcazar A2O’. Priced @ Rs. 400/- + taxes in the Mumbai market, the pricing is at par with Smirnoff. A20 is packaged in an attractive blue bottle and is triple distilled from premium grain spirits.
 

Corralejo is made at the Hacienda Corralejo and is being imported into India by Two Friends overseas.
 

Several foreign private equity funds, as well as liquor majors, have shown interest in investing in United Spirits, the company set up by the UB group recently for the purpose of consolidating all its spirit companies under a single entity. The plan is to first merge its Rs 1,250-crore flagship company, McDowell & Co, with the Rs 350-crore Herbertsons. After that, Triumph Distilleries and Shaw Wallace will be merged.
 

UB Group is rolling out its top selling whisky brand, Bagpiper in a 180ml tetrapak. It will be launched first in the Pune market as Bagpiper Bindaas.
 

Indage will start selling wine under a new label - Vino in PET bottles, tetra packs and bags in a box from next month. Pricing is expected to be between Rs. 100-150 for a 1 litre tetra pack.
 

Diageo PLC, said Monday it has agreed to buy Irish whiskey brand Bushmills from Pernod Ricard SA for 200 million pounds ($363 million). As Tulleeho was dreamed of over a bottle of Bushmill's 12 year old, this is a piece of news particularly close to our hearts!
 

Absolut has launched a new flavour - Absolut Apeach. Says Ljiljana Krikic, flavourist at ABSOLUT - "According to our flavour strategy we wanted to develop a flavour within orchard fruits and we found peach to be the most interesting idea to develop".
 

A domestic consortium led by Hite Brewery, South Korea's largest brewer, has signed a contract to buy Jinro, the country's largest distiller, for $717 million in the country’s biggest ever acquisition. Hite is 11.9% owned by Carlsberg.

Diageo has introduced Captain Morgan Tattoo, a spiced black rum that the company hopes will help the Captain Morgan brand tap into the enormously successful high energy market.According to Diageo, Captain Morgan Tattoo has a specially formulated 'sweet-to-heat' finish that has been created to deliver a distinctive and daring taste. This has been accomplished by blending Puerto Rican black rum with a combination of premium and hot spices - different from those used to make Captain Morgan's Original Spiced Rum.

Former Motley Crue lead singer Vince Neil has started a wine label called Vince Vineyards. 'I have enjoyed great wine for most of my life, and I wanted to create something other wine lovers could experience and appreciate,' he said in a statement. Neil plans to start with 500 cases of 2003 Napa Cabernet Sauvignon and 250 cases of 2003 Sonoma Chardonnay.

Paul Varga is the new CEO of Brown-Forman, while over at Bacardi-Martini Andreas Gembler takes over as the company’s new President and Chief Executive Officer.

Jägermeister ("hunt master") is a German bitter liqueur that is a complex blend of 56 herbs, fruits and spices. It should be served icy cold to tame its assertive taste.

 

LIMA, Peru - Peruvian officials saved some 4,000 endangered frogs from being whizzed into popular drinks after they were found hidden in an abattoir. Frog cocktails are popular in the Andes because of their supposed aphrodisiac qualities. Shops in central Lima selling the drinks have tanks where customers can choose their frogs.

Tulleeho is a marketing and technology services provider for the alcoholic beverage and related sectors. To know more about what we do read our  About Us

Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi word "tullee" (used both as verb and noun, and signifying a state of inebriation).

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