Info for this newsletter has been culled from a number of sources. Wherever applicable we will include an acknowledgement / link to the source material.

On 28th June 1714, Marie Brizard, the 3rd of 15 children of Pierre Brizard and Jeanne Laborde was born in Bordeaux. In 1755 Marie Brizard saved the life of Thomas, a West Indian sailor who gave her the only treasure he possessed : the secret of what was to become Marie Brizard Anisette. Marie Brizard then joined hands with her nephew, Jean-Baptiste Roger to found the company Marie Brizard & Roger.

Radico Khaitan plans to enter the economic liquor segment by acquiring distilleries in South India, which accounts for 60% of the market for economy liquor brands. The company has earmarked an investment of Rs.85 crore for the current financial year to acquire bottling units in the south and enhance its existing spirit producing capacities.

Radico has recently launched gin under the brand name of Magic Moments and also plans to launch a vodka.
 

UB is all set to enter the Rs 20,000-crore country liquor market and is believed to have registered several labels in Maharashtra as the first step to the brand launch.
 

At the 2005 Concourse De Mondial awards in Brussels, Signature received a special mention and award.
 

Som Distilleries and Breweries plans to export its Hunter beer to the Middle East by next month. The Rs 25-crore company has already secured the license for marketing the beer in Dubai.
 

SABMiller has announced that it will invest more than $125-million in India's booming beer market over the next five years. SAB aims to increase its share of the Indian market from 10% to 25%. India has been identified as a strategic growth market for SAB.
 

The wine division of Bala Entertainment, a Venky's Hatcheries group company is called Venky's Rock. The company has entered into a joint venture with South Australian wine maker Boar's Rock. In collaboration with the company, it plans to market a range of wines from the McLaren Vale region of Australia. Bulk wine will be imported, bottled and marketed in India.
 

V&S will pay Angostura $121.8 million for its 67.8% stake in Cruzan rum. Cruzan is one of the fastest growing rum brands in the US.
 

SABMiller is buying South America's No. 2 brewer Bavaria SA in a $7.8 billion deal! Last year Belgium's Interbrew bought Brazil's Ambev. Bavaria's major brands are Aguila, Cristal and Pilsner.
 

You've heard of premium, super-premium and luxury vodka's? Well elit is all set to create a new category all by itself - the ultra-luxury category. elit is said to be crafted using a centuries-old Russian recipe and a revolutionary freeze filtration process. Stoli elit will be available for $60!

The brand's logo, designed to embody elit's luxurious essence, is comprised of fire (representing the distillation process), and ice (signifying the freeze filtration process).

Pernod Ricard is to sell its Seagram's vodka brand in the US to privately held Young's Holding Inc.This is widely thought to have been prompted by Pernod Ricard's purchase of Allied Domecq which will see Pernod acquire Stolichnaya.

Sputnik vodka is to launch three new flavours of vodka - rose petal, horseradish and basil.

Suntory International and Allied Domecq Spirits have introduced Zen Green Tea Liqueur, a blend of Japanese green tea leaves, premium herbs and natural flavors that represents the first super-premium green tea liqueur ever launched in the US.

Anheuser-Busch's (A-B) new "energy" beer, Be, has already become a target for the national press. The beer contains caffeine, guarana and ginseng. Some papers have suggested that it may lead to binge drinking.

Smirnoff is launching a new global advertising campaign this month. The promotional push is intended to intrigue consumers with colourful facts and provocative symbols of its heritage and quality. This campaign is designed to enlighten consumers in an engaging way about the Smirnoff brand's roots and to reinforce the vodka-making expertise that is 'Clearly Smirnoff.'

Bacardi-Brown-Forman has called on the spirits industry to pull together and support its 35ml initiative. The campaign, called "wise-up and size-up", encourages licensees to transfer Optics from 25ml to 35ml serves.

Read more @ http://www.iht.com/articles/2005/06/27/business/liquor.php

"Allied Domecq plans to release a report this week detailing the findings of its self-regulatory marketing review board. The board, composed of six people who are not employed full time by Allied Domecq, reviews the company's advertising before it is released. The fact that Allied Domecq submits its marketing to a review board shows how far some in the business are willing to go to pre-empt regulation and avoid consumer backlash."

Talking wine label to be released this autumn - Read more @ http://www.decanter.com/news/65393.html

Italian label manufacturer Modulgraf has just announced its latest venture : the talking wine label. According to Daniele Barontini, president of the design company, the new technology is geared towards luxury wines and wine aficionados. 'The label will retain its square or rectangular shape, design and colour. It will be made of plastic and can actually be removed and 'read' like a CD. The producer's voice will explain the merits of the wine, give particulars of the vintage, and talk about the estate,'

Tulleeho announces the launch of the Tulleeho Business Directory, a first of its kind online business directory for the alcoholic beverage industry and related sectors. To sign up for your free profile log on to the Tulleeho Business Directory

 

Tulleeho is a marketing and technology services provider for the alcoholic beverage and related sectors. To know more about what we do read our  About Us

Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi word "tullee" (used both as verb and noun, and signifying a state of inebriation).

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