Tulleeho Alcobev Newsletter #22 - February, 2008


What's in a name? - Frangelico
The origins of Frangelico date back more than 300 years to the existence of early Christian Monks living in the hills of Northern Italy. According to Barbero, the manufacturer in Italy, the name of the liqueur is based on a legend of a hermit named Fra. Angelico who “created unique recipes for liqueurs”. However, the bottle itself most closely resembles the habit of a Franciscan friar, while the liqueur’s likely namesake, the famous painter Fra Angelico (d. 1455), was a Dominican, whose robe would have been white and without cincture.

Frangelico is a hazelnut and herb-flavored liqueur (colored with caramel coloring) which is produced in Canale, Italy. It is 24% alcohol by volume, 48 proof. It was released in the 1980s, gaining attention largely because of its unusual packaging: its bottle was designed to look like a monk, complete with a real knotted white cord around the waist.

On with the news..

Smirnoff Black redesigned!
Diageo has unveiled plans to update the image of its Smirnoff Black vodka brand across the UK next month. The company said that the bottle will be given a "regal gold eagle crest overlain with the black Smirnoff banner". More at Just-drinks.com

Diageo introduces three new drinks in the “Progressive Adult” Category
Diageo has introduced three additions to its progressive adult beverages category in the US. The company said that Smirnoff Ice Light, Smirnoff Ice Strawberry Acai and Captain Morgan Parrot Bay Mojito will join its PAB stable.

Guinness unveils new rugby activity
Diageo beer brand launches in-pub marketing campaign aiming to capitalize on the success of the Rugby World Cup. Diageo Great Britain is capitalizing on the growing popularity of rugby with the launch of a marketing campaign to drive sales of Guinness.
More in The Publican.com

Vinexpo Asia-Pacific 2008
After the resounding success of Vinexpo Asia-Pacific 2006 with its 568 exhibitors from 28 countries and nearly 7,000 visitors, Hong Kong will again be the venue for the next Vinexpo Asia-Pacific, the International Wine and Spirits Exhibition for Asia-Pacific that is exclusively reserved for buyers and professionals in the region.
Vinexpo.com

Food & Drink Expo 2008
Preparations for the Food & Drink Expo 2008, the largest and most influential gathering of suppliers and buyers in the UK's food and drink market, is underway with the prospective date being April 6th through the 9th. On show will be the leading food and drink companies from all over the world, promoting a wide array of food and alcoholic beverages.

Carlsberg and Heineken
Carlsberg and Heineken have succeeded in its £7.8bn ($15.3 billion) bid to buy the UK’s last national brewer, Scottish & Newcastle (S&N). The brewers said they expected the deal to be completed by the second quarter of this year. As a part of the deal, Heineken now has S&N’s stake in United Breweries giving rise to an interesting situation in the Indian beer market.
More in Drinks International

New Wine Region in Australia
The Australian Wine industry’s geographical indications body has officially established a new wine region in Australia. New England Australia, located within the Northern Slopes of New South Wales, this week received its protected name status. The move is part of Australia’s strategy to promote regional differences between its wines.
More in Drinks International

Terrazas wine maker comes to India
Gustavo Sanchez Esteves, Wine maker for Terrazas, was in India to promote his brand. While speaking to Vikram and Mohit from Tulleeho , Gustavo revealed that he is on tour around the world to promote the “Alto” range of wines from the Terrazas de los Andes winery in Argentina , which is part of the Moet & Chandon empire.

The Alto Range is retailing at Rs.940 in Delhi and NCR regions. Over 90 shops in Delhi and NCR stock the Alto range. The Alto range consists of Chardonnay, Malbec and Cabernet Sauvignon.

Diageo announces acquisition of US wine brand Rosenblum Cellars
Rosenblum Cellars is a premium Zinfandel maker and the acquisition is believed to have gone through for $ 105 million.

Skol! With Carlsberg
A beer which can be the unanimous favorite with your friends, Carlsberg Beer is currently available in Delhi and NCR region and in select cities around India. Priced at Rs.60 and Rs.35 in Delhi for the 650 ml and 330 ml bottles respectively, Carlsberg is a ‘mild’ beer spiced with a unique Carlsberg Aroma Hop to give it a distinct spicy flavour and fruity aroma. Brewed from 100% imported malted barley; the barley is harvested, quality checked and cared for as the single most important ingredient of this fantastic beer.

Feni on its way to being patented
Feni is well on its way to being patented and to get a unique “geographic indication” status, which means that only products made in Goa and as per certain standards will be allowed to be called Feni. No other product made anywhere in the world will be allowed this distinction.

Budweiser prices set to go up in India
ANHEUSER-Busch (A-B) will increase the price of its flagship Budweiser beer in India in a bid to narrow down losses. Sources said A-B’s local joint venture, Crown Beers, is poised to hike the price on 650 ml bottle to Rs.75 from the existing Rs.68, or by Rs.7 on a unit, in the Mumbai market.

The JV, in which A-B and the local partners hold equal stakes, will increase the price in most of its existing markets like Goa and Karnataka barring Hyderabad where it is brewed. The increase in state levies by the Andhra Pradesh government has taken up the price of Budweiser to Rs.80 from around Rs.68 per bottle. It is believed that Budweiser prices in Goa could move up to Rs.45 from Rs.40.

Cobra Beer confirms Indian acquisition aims
Cobra Beer is on the acquisition trail for a brewery in India. The company's founder, Karan Bilimoria, was cited in reports this week as saying that Cobra is on the brink of securing a facility in the country in the next month.

TN uncorks new distillery licenses
THE DMK government is shaking up the Tamil Nadu liquor industry by allowing new distilleries in the state. This virtually revamps a 20-year-old unwritten rule — dating back to the late AIADMK supremo MGR — of limiting the number of bottlers ( to 5-6 ) in a bid to check and ensure stability in the lucrative spirits business. Tamil Nadu is among the top markets for Indian made foreign liquor (IMFL) with a monthly consumption of around 27 lakh cases (of 9 liter each).

Rs. 1L car or Rs. 1L cocktail?
With Valentine season just round the corner, youngsters are saving up to woo their better halves this winter.
But for all those with extra cash, the season offers an alternative. Either one can now go in for newly launched 'People's car' costing just Rs.one lakh or buy a drink for your lady for the same amount.
Read the Times of India story...

USL to invest big in wines
USL plans to invest upto Rs. 140 crore over the next 4 years, both in boosting capacity of their overseas acquisition, Bouvet Ladubay, as well as in building their domestic wine business. They also plan to import a number of brands into the Indian market.

Planning Commission recommends common pricing of liquor / freeing of licenses
The Planning Commission has recommended streamlining of taxes on liquor, with duties levied purely on the value of the liquor. This would entail a common pricing of liquor across the country, a move which would be welcomed by the industry and which would also lead to a decrease in illegal activities like smuggling. States are however expected to resist this as it would lead to a revenue loss for some of them. The commission has also proposed that state governments grant more licenses for setting up breweries, wineries and distilleries.

Sula to launch Dia
Sula in partnership with the Italian wine producer Bosca is to launch Dia, a wine targeted at women which will be a lightly sparkling sweet wine. Sula plans to price Dia at Rs. 180 per bottle and manufacture 25,000 cases in year 1.

Bisleri to launch flavoured waters in the US
Bottled-water major Bisleri is in the process of entering the US market with flavored water and vitamin water. The company has inked an agreement with the New York-based Minerva Group in this regard.

Minerva Group, which is the holding company, will manage the manufacturing, distribution and advertising of Bisleri's flavored and mineral water, under one of its companies called Apple Tree. The proposed flavours so far are Nimbu Pani , strawberry and Orange.

Hannibal Rum and Samurai Whisky
North India’s Globus Spirits has just launched in select regions, Hannibal (dark rum), Samurai (whisky) and White Lace (Gin).

The Belgian Beer Experience
For the very first time in India, Tulleeho will be conducting a Belgian Beer Experience with Belgian Beer enthusiast, entrepreneur and trainer, Nikhil Kumar, in Bangalore, on the 24th of February. Nikhil will be taking fellow enthusiasts through the history and production process along with a detailed tasting session. Learn the difference between the Abbey and Trappist Ales and much more!


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