Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi drinking word "tullee". Also Indian for cheers.
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Lift off: Russian Spirit and Kruto, 2 new vodka brands launch. Tulleeho's Sweta Mohanty was there, to taste and compete.
Tulleeho - Friday, April 18, 2014


Gruppo Campari buys Fratelli Averna Group
Drinks International - Tuesday, April 15, 2014
Gruppo Campari has agreed a €103.75 million deal to acquire Fratelli Averna Group, the Sicilian spirits company which owns the second best-selling bitters brand in Italy.

Tilaknagar says not keen on outright sale to ABD
Mint - Monday, April 21, 2014
Tilaknagar Industries, which owns the Indian rights to manufacture and sell the popular Mansion House brandy, wants to sell minority stake to repay its debt

Khoday's once again raises the Black flag
Business Standard - Wednesday, April 16, 2014
After winning the battle against UB's Kalyani Black Label, it is now against Diageo's Johnnie Walker

Tulleeho Blog: Launch of Russian Spirit and Kruto
Tulleeho - Friday, April 18, 2014
Lift off: Russian Spirit and Kruto, 2 new vodka brands launch. Tulleeho's Sweta Mohanty was there, to taste and compete.

Pernod Ricard India looks to boost market share to 50%
Mint - Tuesday, April 15, 2014
Bangalore: Pernod Ricard India Pvt. Ltd, owner of Royal Stag and Imperial Blue whiskeys, is looking to boost its share of the country's liquor sales to 50 by value from 47, the France-based company's management told analysts.

Liquor sales growth declines 2%, no slump for premium segments another 26% in USL
Economic Times - Tuesday, April 15, 2014
MUMBAI: Growth in liquor sales in India slowed to 2 in the fiscal ended March, but the premium and semi-premium segments bucked the trend with a robust performance, data show.

Diageo to spend Rs 11,448 cr for another 26% in USL
Business Standard - Wednesday, April 16, 2014
The London-headquartered Diageo Plc on Tuesday offered to pay $1.9 billion (Rs 11,448 crore) for an additional 26 per cent stake in Bangalore-based United Spirits Ltd (USL). The open offer is expected to open on June 11 this year and close on June 24.

How India’s drinking culture is changing radically
Economic Times - Sunday, April 13, 2014


Q&A with Simon Cant, Wine Making Ambassador, Asia for Penfolds
Tulleeho - Tuesday, April 08, 2014
Tulleeho Wine Academy in conversation with Simon Cant, Wine making ambassador, Asia for Penfolds Wines

Carlsberg enters ‘hard drinks’ category
The Drinks Business - Tuesday, April 08, 2014
Carlsberg is making its first move into the “hard drinks” category with a new alcoholic lemon drink aimed at young men.

Treasury CEO set to slash portfolio
The Drinks Business - Tuesday, April 08, 2014
Treasury Wine Estates' new CEO Michael Clarke has fuelled speculation that the group may sell off its Beringer brand as he confirmed an immediate need to cut costs.

Quintessential acquires First Ireland cream liqueurs firm
Harper's - Tuesday, March 04, 2014
Quintessential Brands has acquired First Ireland Spirits Company, Ireland's largest independent producer of Irish cream liqueurs, in a multi-million euro deal.

Jägermeister faces whiskey shot rivalry of Bacardi Brown-Forman's Fire Eater
The Grocer - Wednesday, June 04, 2014
Bacardi Brown-Forman is hoping to take on the likes of Jägermeister with a new cinnamon-flavoured US whiskey…

Ghostine is Diageo chief for India, China ops
Business Standard - Saturday, March 29, 2014
London-headquartered global spirits company Diageo is strengthening its India play within months of picking a strategic controlling stake in India's largest company in the segment, United Spirits, earlier controlled by Vijay Mallya. As part of the process to give India operations a separate focus, the India and China business of Diageo has been separated from the Asia-Pacific's and a separate president named.

Diageo aims for 10% revenue from India
Business Standard - Monday, March 31, 2014
Diageo, maker of Johnnie Walker and Smirnoff, is aiming to derive about 10 per cent of its business from India after buying a controlling stake in United Spirits, the country's largest liquor company.

Less than 11 per cent of hotel management graduates 'employable': Survey
Economic Times - Monday, March 31, 2014
NEW DELHI:The employability of hotel management graduates seems to be very low as less than 11 per cent of candidates who passed out of college in 2013 were employable, a study has said.

Liquor set to get costlier in some states as firms pass on costs
Mint - Thursday, March 27, 2014
Bangalore: Liquor will get costlier in many states including Maharashtra, Goa and Rajasthan by up to 10 as companies such as United Spirits Ltd (USL) and Allied Blenders and Distillers Pvt. Ltd (ABD) finally pass on increasing costs of extra neutral alcohol (ENA), a key ingredient, to buyers.

McDowell’s becomes No. 2 spirits brand
Times of India - Thursday, March 27, 2014
BANGALORE: United Spirits' McDowell's No. 1 has become the world's second largest spirits trademark by retail value, dislodging Smirnoff vodka from that spot. The 54-year-old brand crossed $3.6 billion in retail sales in the past calendar year.

Explorers Club sues Diageo’s Johnnie Walker
The Drinks Business - Monday, March 24, 2014
Diageo is being sued by an explorers club, which counts Neil Armstrong among its members, over the naming of its exclusive Johnnie Walker Explorers' Club whisky range.

Fake labels taking a toll on liquor firms
Mint - Tuesday, March 25, 2014
Bangalore: United Spirits Ltd (USL), Pernod Ricard and Allied Blenders and Distillers Pvt. Ltd (ABD) and other top liquor companies are losing out on liquor sales in fast-growing eastern states such as West Bengal, Assam and Bihar because of a significant increase in sales of fake labels—poor quality blends that are packaged as popular alcohol brands.

Officer’s Choice, Royal Stag in $1bn club
Times of India - Thursday, March 20, 2014
BANGALORE: Two Indian whisky brands — Royal Stag and Officer's Choice — soaked in $1 billion in retail sales last calendar, keeping growth rates intact despite spiraling prices influenced by tax hikes, according to industry research and company data.

Diageo to launch ‘pioneering’ Smirnoff White
The Spirits Business - Thursday, March 13, 2014
Diageo claims to have created a “pioneering new vodka variant” with new Smirnoff White, its largest travel retail launch to date.

Campari releases Glen Grant 50
Drinks International - Tuesday, March 18, 2014
Gruppo Campari has announced the launch of Glen Grant 50 Year Old. Numbering only 150 bottles, the half-century old Scotch will launch to Hong Kong travel retail from March 21 and later be unveiled in Singapore, Seoul, Shanghai, Beijing and Taipei.

US: Scotch fear behind Diageo Tennessee whiskey row - Brown-Forman
Just-Drinks - Tuesday, March 18, 2014
Brown-Forman has opened a new front in its row with Diageo over Tennessee whiskey, claiming that the Johnnie Walker owner is trying to weaken global growth in North American whiskey because it threatens Scotch sales.

Torres voted World's Most Admired Wine Brand
Drinks International - Tuesday, March 11, 2014
Torres has been voted the World's Most Admired Wine Brand for 2014. Casillero del Diablo of Concha y Toro finished second and Château Latour in third in this year's list which is now available to download.

Tea battle turns green
Business Standard - Tuesday, March 11, 2014
Tetley and Lipton are making the under-penetrated brew their cuppa tea as they compete neck and neck

Drunk With Frank Sinatra
Bloomberg Business Week - Thursday, March 06, 2014
The love affair began one night in the 1940s when Frank Sinatra asked his pal Jackie Gleason to recommend a drink that would get him “smashed.” Gleason shot back: “Jack Daniel's! That's a good place to start.” The crooner soon became J.D.'s most conspicuous imbiber. He kept a bottle nearby onstage. He consumed it late at bars after his sidekicks told the squares to go home. When he died in 1998, he was buried with a flask of the stuff.

UBL looks for future high on Indian beer
Business Standard - Thursday, March 06, 2014
United Breweries Ltd (UBL) has reiterated its belief in the Indian beer market's growth, despite tepid consumer sentiment and regulatory hurdles on the alcoholic beverage sector. However, the company, in which Dutch major Heineken is the largest shareholder, says the growth pattern is difficult to predict.

Suntory readies Rs 500 crore swig of Radico brands
Times of India - Thursday, March 06, 2014
BANGALORE: Japanese spirits giant Suntory is advancing to acquire a 26 stake in the recently demerged brands, distribution and sales arm of Radico Khaitan for Rs 450-500 crore, people familiar with the matter said.

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20 Questions : Read our interview with Ankur Jain, CEO, Cerana Imports

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Tulleeho in the News

Times of India [Jan 20, 2011]

Times of India
Rich Indians acquire taste for fine wines, spirits


Washington Post [October 6, 2010]

Washington Post
Cheers as Delhi lets ladies behind the bar


Open Magazine [July, 2010]

Open Magazine
Chasing Beer




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