Hard to get yourself a Cocktail?
You definitely CAN, In a CAN!
In a can cocktails are revolutionising the beverage industry, offering a hassle-free alternative to preparing cocktails from scratch. With a range of classic and modern flavours, including Margaritas, Mojitos, and Old Fashioned, they provide a convenient option for cocktail enthusiasts. In this article, we’ll explore the pros and cons of canned cocktails and highlight some of the most popular choices.
ADVANTAGES OF CANNED COCKTAILS
Canned cocktails are highly convenient as they’re pre-made, eliminating the need to measure and shake ingredients like in scratch-made cocktails. Just open the can and relish.
Canned cocktails are portable, perfect for taking on the go. Whether you’re headed to a picnic, a concert, or just hanging out at the beach, you can easily bring along a can of your favorite cocktail without having to worry about mixing it up on the spot.
Consistency is a key advantage of canned cocktails. The recipe is the same for each can, ensuring a uniform taste every time. There are no variations in flavor that can occur when making cocktails from scratch.
Canned cocktails have a longer shelf life than freshly made cocktails, lasting for months or even years depending on the cocktail type and storage conditions. This makes them an excellent option for stocking up your home bar or bringing along on trips.
Canned cocktails often have a lower alcohol content than cocktails made from scratch, which can be a benefit if you’re looking for a lighter drink or trying to pace yourself throughout the evening.
Potential Disadvantages
Quality – Canned cocktails may lack the depth and flavour of freshly made ones, despite their convenience.
Price – Canned cocktails can be more expensive than making cocktails from scratch. While they offer convenience, they may not be the most cost-effective option for those who are looking to save money.
Sustainability – Canned cocktails can contribute to waste and may not be the most sustainable option. While some companies use recyclable cans, others may not
Conclusion
Canned cocktails consistently offer a high-quality alternative to classic and innovative cocktails, which people can enjoy at home or on-the-go. Although they may cost more than making cocktails from scratch at a bar, they provide a convenient and enjoyable option for anyone looking to enhance their cocktail experience.
Some notable examples of canned cocktails and rtd beverages ( Ready to drink beverages ) in India-
InACan Cocktails
As the pandemic that shall not be named loomed large, everything ground down to a halt, bars, bartenders, and the beverage industry at large faced an existential threat unlike any other, Viraj Sawant and Sameer Mirajkar found themselves staying at home, suddenly finding themselves without proper access to a good drink, and that was not ok. With determination, they scoured the leftover remnants of commerce and sourced, tediously the ingredients they needed to craft their favorite Whiskey cocktail, coming to the realization that if it was this hard for beverage professionals to make a good cocktail at home, how hard would it be for the average joe?
Sameer and Viraj set out to find the right team to make their vision a reality, which was when they found bartending maestro Varun Sudhakar, who could take the product to the next level. Nine months, three states, and fifteen thousand kilometers later they finally found all the right components, to launch InACan.
The company’s mission is to provide customers with a unique and enjoyable drinking experience that is accessible to everyone, anytime, anywhere. They believe that cocktails should be fun, and that everyone should have the opportunity to enjoy a delicious drink without having to go through the hassle of making one themselves.
In a Can Cocktails currently offers a range of cocktails that includes:
Gin & Tonic
A Traditional Gin and tonic elevated with a rosemary infusion to give the old favorite a new dimension of flavor and complexity. A higher grade of tonic water is used so as to not overload the drink with sugar while the generous usage of rosemary sprigs and lime tie the whole drink together.
Rum latte
A Coffee and rum lover’s dream, the InACan rum latte brings together aromatic rum and mole coffee along with notes of hazelnut and vanilla for a complex mix of string and subtle flavors.
Vodka Mule
The Moscow mule inspires this cocktail containing, vodka, lime juice, ginger and soda, made with the freshest ingredients, this cocktail is perfect for hot afternoons and warm nights, he overall profile has a bit of everything, the heat from the ginger, the freshness from the lime, the sweetness from the simple syrup to the mellowness of the vodka.
Whiskey Collins
The Whiskey Collins comprises bourbon whiskey, a perfectly balanced simple syrup, extra-punchy soda water, angostura bitters, delightfully sweet apples, and some robust, spicy earthy cinnamon. A luscious flavor and texture that will satiate even a refined drinker’s palette.
LIIT
One of the most popular alcoholic drinks since the 70s and 80s has been reinvented and elevated by InACan. Made like a traditional LIIT, the perfect party cocktail is made with its traditional ingredients In a can.
Mr. Jerry’s
JERRY’S is India’s first commercially available, ready to serve cocktail range, crafted to perfection and an essential for the cocktail enthusiast to enjoy in the comfort of their own homes.
Blue Ocean Beverages and Countertop India developed and launched the different cocktails that suit every palette and can be a part of all entertainment scenarios, providing an ideal solution for cocktail cravings at home, without having to cut corners or settle for a ‘not so well made’ cocktail. All one has to do is pull the bottles out of the fridge and follow some basic instructions like using cola or soda or simply pouring over ice.
Countertop India, led by Arijit Bose and Pankaj Balachandran, two of the most recognized people in the Indian bartending and beverages space, helped curate and develop Mr. Jerry’s Cocktail variants.
